In years past, it had a habit of recycling some songs a little too often, but now you can dive deeply into track after track that you've never heard before but will probably like. ProsĮxceptional recommendation system: Despite all the heated competition from Spotify, Apple, Amazon, and others, Pandora somehow manages to retain an edge when it comes to recognizing similar artists and songs and putting them in front of you. Let's see how Pandora's latest offering has shaped up with a year under its belt. However, in 2016 it added Pandora Plus for $5 a month, which removes ads, upgrades audio quality, and provides other perks and Pandora Premium at $10 or $13 a month, which launched in March 2017 as a direct competitor to Spotify Premium and Apple Music. Pandora is one of the oldest music streaming services around, and it's most known for the free ad-supported version known as Pandora Radio.